Analytics#

The Analytics tab provides a comprehensive overview of your chatbot's effectiveness. Metrics are tracked separately for each chatbot over a selected time period — 7 days, 30 days, or 90 days.

Summary Metrics#

At the top of the dashboard, you'll find three key indicators: total number of conversations, number of AI messages sent by the chatbot, and the estimated number of customer support hours saved.

Engagement Funnel#

This section shows the visitor journey from arriving on your site to having an active conversation. You can see the number of visitors, popup displays (including the percentage of total visitors), chat opens, and messages sent. These values help you identify where the biggest drop-offs in engagement occur.

Popup Performance#

This table shows the performance of individual proactive popup versions. For each popup, you can see how many times it was displayed, how many times a visitor opened it, and the resulting open rate. The source of conversations is also shown — whether they came through a popup or directly via the chat button.

Purchase Impact#

This section compares the purchasing behavior of visitors who used the chat versus those who did not. Tracked metrics include:

• Conv. Rate — Conversion rate shown separately for users with chat, without chat, and the overall store conversion rate.
• Chat Uplift (Δ conv.) — The difference in conversion rate between chat users and non-chat users. Shows how much chat increases the likelihood of a purchase.
• AOV (Average Order Value) — Comparison of average order value for customers who chatted versus those who did not.
• ARPU (Average Revenue Per User) — Average revenue generated per user, broken down by chat and non-chat segments.
• Estimated Revenue Uplift — Estimated additional revenue directly attributed to the chatbot compared to the baseline site conversion rate.

AI Conversation Analysis#

This section provides a deeper look at conversation quality and content. It includes:

• Average conversation length
• Chat conversion rate
• Human escalation rate (Human Needed)
• Click-through count
• Reaction and feedback metrics
• Visitor mood breakdown
• Conversation outcomes
• Most frequent user intents
• Most common complaints
• Most discussed and most clicked products